Everyone thinks you need 100,000 followers to make money online.
Bullsh!t.
There are people with over a million followers making no money. And there are people with 3000 followers doing $10K months (I achieved the latter myself).
If this still sounds too good to be true, read onâbecause Iâm going to tell you exactly how to help people with real problems you care about deeply.
A whole lot of people think the only way to earn money on social media is through ad revenue. But this is just one way of many (weâll get into them later). If ad revenue were the only way to earn money on social media then people would be right: you would need a big audience to make a living.
Another option people are familiar with is merchandiseâŠ
They bought their favourite vloggerâs branded beanie and thought to themselves âitâd be so cool to do this myself!â Then they remember theyâd need to make 100 videos before anyone would even consider buying their sh!t. THEN they remember they have no idea what to talk about. And then they go back to their boring 9-5.
What theyâre neglecting is that the vlogger didnât know how to make videos at one point eitherâand had the same struggles regarding what to say.
Regardless, itâs true that youâd need roughly 1 million subscribers to make just a living wage from YouTube ad revenue.
Unless youâre planning to take the British throne by force or do something else that gets massive media attention, 1 million subscribers isnât happening for you anytime soon. So youâd be forgiven for thinking itâs as good as impossible to make money through social media, itâs all a scam and youâre better off sticking with your desk job. But youâd be wrong.
Social Media is Just Another Marketplace
This is the first ever social media website. It was launched in 1997. All you could do on it was create a profile, list your friends and surf peopleâs friend lists.
No posts.
No DMs.
No links.
And it would be a whole freaking decade until the first iPhone launched, which meant sixdegrees was desktop only for the entire time it was relevant.
Later came Facebook and all the other apps we know and love (and hate) today.
Slowly, people realized the huge opportunity to sell (and scam) people through social media. Lack of familiarity with the medium meant customers found it difficult to tell honest entrepreneurs from con artists.
But in time, people learned and the market reached âsophisticationââmeaning people now know a scam when they see one. So entrepreneurs have only one choice these days if they want to sell: they have to serve first and get paid later.
But why is this good news for you?
Selling on social media in 2024 is no different to selling onions at the farmerâs market.
If your onions are battered it doesnât matter how persuasive you areâno-oneâs gonna buy them.
If your onions are plump and shiny a fair number of people will buy them.
If your onions are plump and shiny and youâre good at painting images in peopleâs minds of the delicious dishes they can make with them⊠now youâre really in business.
This is what I teach people to do.
Only instead of onions, theyâre selling courses on:
- Yoga
- Mindfulness
- Branding
- Psychology
- Sleep hygiene
âŠAnd anything else that solves a problem they once had in their own lives.
But more importantly, theyâre also selling coaching.
The Zero-Follower Money Method
A t-shirt, in business, is called a âlow ticketâ item. This just means itâs always going to sell for a low price, which means you have to sell a lot of units to stay in business.
(Forget about luxury brands like Gucciâtheyâre irrelevant here.)
To sell a lot of units, you need a lot of customers.
To get a lot of customers, you need a lot of followers.
Now, if youâre sharp today youâre already thinking, âif thereâs a âlow ticketâ item, there must be a âhigh ticketâ item, right?â
Right!
And I have good news for you: that high-ticket item is something you have in abundanceâyour time.
No matter where youâre at in your business journey, people will always expect to pay more for your individual attention.
No-one will pay more than $30 for even a bestselling book, but theyâll often pay $3000 for an hour of the authorâs time. This is because a book is one-to-many: it deals with problems most people have. But youâre not most people. Youâre you.
Youâve probably paid for a one-to-one service from someone in the past. Maybe an osteopath, for example. And maybe you thought they were expensive at $200. But you paid that fee for one reason and one reason only: you wanted your problem solved, and osteopaths are rare.
If osteopaths were as common as Uber drivers theyâd have to charge less. But theyâve been through a lot of education to acquire specialized knowledge and so theyâve put themselves in an advantageous position.
You can do this too.
Youâre already educated to solve difficult problems in peopleâs livesâproblems theyâll pay you to coach them through.
And because this is a problem you experienced, you probably care about it. Itâd feel good to help other people get through it, no?
This is the future of work. Purpose-driven, fulfilling, and well-paid.
Hereâs how to get started, in baby steps:
- Go to a quiet spot
- Open a fresh note or journal entry
- Write âwhat problems have I solved?â
- Write down every answer you can think of
- Write âwhat do I really care about?â
- Write every answer you can think of
- Write âwhat am I expert at?â
- Write every answer you can think of
- Write âwhat do the people of the world need help with?â
- Write every answer you can think of
- Underline your favourite answers
- Circle answers that connect with one another (for example, you might be lean, really care about longevity and know that people need help being consistent with exercise)
- You should see a clear winning topic at this point. (If you donât, go back to step 3 tomorrow and continue to brainstorm over a few days or even weeks.)
- Now write your topic at the top of a fresh page and start brainstorming all the sub-topics that fall beneath it. For example:
- Low-fat foods
- Types of cardiovascular exercise
- Gym etiquette
- How to beat procrastination
- Sports clothing
- Supplements
- Diet
- Now, sign up for (or repurpose) an account on âx.comâ and make it look sharp. (âCheck out steps 13-23 hereâ for guidance on this.)
- Follow some top creators in your niche.
- Download âTweet Hunter X.â
- Go to one of your favourite creatorâs pages (donât overthink thisâjust pick whoever youâre drawn to.)
- In the Tweet Hunter X sidebar, check out their top-performing posts.
- Copy/paste one you like into the post composer.
- Keep the format but replace the idea. (For example, you might find a list-style post with an attention-grabbing headline at the top, 5 list items in the middle, and a closing statement at the bottom. This is a timeless classicâyouâre not stealing if you only steal the format. So just make the list about something else and voilĂ : your first X post.)
- Repeat steps 18-21 three times daily and develop some skill in writing these short form posts. (Donât worry that no-oneâs seeing your postsâthis is absolutely normal.)
- On your âFor Youâ feed, start commenting relevant personal experiences of yours under these creatorsâ posts. (This will gain you some followers.)
- Also look through the comments for anyone else that catches your eye. (This is how youâll start to network with other newer creators.)
- Start conversations with people, make friends in the DMâs and make arrangements to share each other's content.
- Make this a part of your life daily and enjoy the process for 2 months.
- By now youâll have seen people writing threadsâseries of posts that allow them more room to express something or educate people. Itâs time for you to try your hand at the latter.
- Use Tweet Hunter X to find a thread format you like and do what youâve been doing with your other posts. The idea youâre going to plug into this format is âhow I went from x to yââthe story of how you solved your main problem in life (which is what you intend to coach people on).
- Publish your thread and ask all your friends to share it.
- If youâre luckyâand if theyâre luckyâsomeone who needs your help will comment on your thread. (Itâll be obvious when someone whoâs experiencing the problem comments.)
- Copy the URL of their comment.
- Paste it in a DM to them and continue the conversation naturally.
- If they really do need help, tell them you solved the problem for yourself, you have a system that worked for you and youâre looking to see if it can help other people too. Offer to chat with them on a call to tell them a bit about how the process would go.
- On the call, explore their issue further in the spirit of exploration. Theyâre not expecting you to be a miracle worker and neither should you be.
- Tell them if your solution works for them all you ask in return is that they record a video testimonial for you.
- Coach them through the solution, be prepared to make adjustments, andâassuming it worksâget your first video testimonial.
- Repeat steps 28 to 36 until you have 5 video testimonials.
- Sign up for a free account at âcarrd.co.â
- Slap together a basic landing page talking about the problem you solve and your unique solution. Feature your testimonials. You should have an idea by now of the most effective way to solve the problem from the 5 times youâve been through the process. Thatâs precisely what your coaching package should reflectâthe number of calls to get the result, plus any extras like text support, written materials etc.
- Sign up for a free account at âstripe.com.â
- Create a simple product for your coaching package.
- Ask âChatGPTâ what people usually pay for a package like yours relative to the problem you solve and roll with that.
- Link your stripe payment link to your carrd landing page.
- Now as you find more people who need help on X, have conversations with them in the DMâs like youâve been doing. The only thing thatâll change is that youâre charging a fee now. Be prepared for people to say no. Thatâs okay. You donât needâor even wantâeveryone to be your client.
- Keep repeating, keep improving, and keep earning.
This is the quick & dirty. Thereâs way more detail at every step. But if youâre resourceful you can make it work from this guide alone.
If you want some help, I have one space open for coaching myself right now. Reply âMONEYâ to hear how it works.
With love from my desk,
dg <3
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