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DAN KOE

ALEX MATHERS

TAYLIN SIMMONDS

Founder, KorteX
3.5M followers

medium.com top writer
120K followers

BRAND CONSULTANT
79K followers

★★★★★

★★★★★

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"If you want practical strategies to maximize your own well-being, then create a profitable internet business around your passions, interests and curiosities – Goldfield is your guy."

DAN KOE

Millions of people squeeze a 20-minute meditation into their morning routine. Then they hope it’ll sustain their performance throughout the day.

They may as well believe in magic.

If you’ve ever tried the above, you know it doesn’t work.

In this letter I’m going to tell you why. But most importantly I’ll tell you what to do instead. I’ll to tell you how to guarantee elite performance in every moment (without wasting precious time away from your real goals).

The Problem With Most Meditation Teachings

Most meditation instructions—by design or mistranslation—leave practitioners believing there must be something magical about meditation…

“If I sit cross-legged and pay attention to my breath long enough, something good will happen.”

Will it though?

How can you be sure?

And don’t meditation teachings also say that there’s only the present moment?

“Your entire life only happens in this moment. The present moment is life itself. Yet, people live as if the opposite were true and treat the present moment as a stepping stone to the next moment – a means to an end. The beginning of freedom is the realization that you are not ‘the thinker’.” - Eckhart Tolle (author, "The Power of Now")

So when exactly can “something good” happen if not now?

This always sounded off to me.

So I searched years for alternatives, hoping to find a solution to my chronic stress that actually made sense. Eventually I found one. (More on that later.)

As I was searching, I did what I could with what I had.

I carved time out of my day (time I didn’t have).

I did my meditation technique as well as I could.

And I waited for something good to happen.

I hoped the practice would make a positive impact on what I really cared about (which, at the time, was becoming the best drummer in the world).

But even if I did manage to generate some good feelings in meditation—some extra focus; peace; clarity—it was only a matter of time before they faded. Then I was back to being a distracted, gratification-seeking stress-head. Back to being unable to focus on my task; unable to perform at my best; unable to achieve my goals.

This got so bad toward the end of my 20’s that I was facing the end of my career.

I kept looking for different ways to meditate; different presentations of wisdom that might actually work.

But I kept hearing the same advice from all the teachers I was following.

They were all telling me something I didn’t want to hear…

“If you want to realize your full potential, you’ll have to speak with a teacher directly.”

I had to find someone who’d already ditched their emotional baggage so they could help me with mine.

My first teacher was an American who’d lived as a monk in Thailand for 8 years.

He’d been sent out of the monastery to teach the inner circle secrets online.

One of the first things he told me was also the most powerful thing he ever would…

“You Don’t Have To Whip Yourself Into Shape”

You were raised on a damaging assumption—the assumption that you were born broken and must fix yourself.

This idea is central to many religions. And religions, of course, shaped culture for thousands of years.

The adults in your life never considered that underlying assumption. So they forced you through school, where they told you all day, every day, that you had to change yourself. And that you had to prove yourself (if you wanted to be accepted by society).

But what if you didn’t just want to be accepted… what if you wanted to be successful? Well, then you’d really have to punish yourself.

Your schoolteachers repeated these ideas to you so many times that they successfully “installed” their voices in your head. (Psychology has called this your “superego”).

So now, without feeling you have a choice, you routinely criticize yourself, suppress your emotions and feel that you’re not good enough. And it doesn’t matter how much you achieve, that voice never stops talking.

But that first mindfulness teacher of mine shared an alternative hypothesis with me.

What if you were never broken and so never needed fixing?

What if the effectiveness, clarity and happiness we all seek is, in fact, our default mode?

First time I heard this it sounded way too good to be true.

Turns out it wasn’t.

Education Or Inculcation?

Education means “to draw out”.

Inculcation means “to stamp in”.

Which word best represents your experience of school?

You probably know that the modern education system was created in the 18th century. There were, of course, few types of work back then. So, of course, it was those types of work for which children were trained.

This is why school treated you like a factory worker.

To say this is outdated in the 21st-century is the understatement of the… century.

Good news: you no longer have to do work that doesn’t align with your core values.

Better news: when you do work that does align with your core values, you don’t need even an ounce of self-discipline.

Nor do you need extra methods within your daily routine to try to “prop yourself up” (like meditation).

Nor do you need that self-critical voice your schoolteachers installed in your head.

I’m here to help you figure out what your core values are. And I’m here to help you align with those values to make your greatest contribution to humanity.

But we won’t do this using discipline or esoteric practices.

We’ll do it by relaxing.

How could it be that easy?

It’s that easy because the peak performance you’ve been trying to force is actually your default mode.

Some folks have achieved incredible things with self-discipline. But they always burn out eventually.

The only way to live a life of maximum contribution is to realize who you really are—in the deepest sense. And then perform all your deeds from that naturally peaceful, wise, effective condition.

This is what mindfulness is really about. (Skip to the bottom of this email to see how A.I. startup founder Hasan is using mindfulness to fuel consistent 12-hour flow-state days.)

The Easy Way to Sustain Effortless Peak Performance

Truth is you don’t have to “sustain” peak performance at all.

Peak performance—when you’re working on something you deeply care about—is your default mode.

And good news: what you deeply care about is naturally beneficial to others.

Because you don’t need a reason to be kind! You don’t need a reason to make a wholesome contribution to humanity! You—and everyone else—actually needs a reason to be unkind.

When we take away reasons to be unkind, like:

🔹 Insecurity
🔹 Frustration
🔹 Anxiety
🔹 Fatigue

All that remains is natural beneficial intent—the cleanest fuel there is.

We take away those reasons to be unkind by resting naturally without seeking or describing anything.

Really, it’s that simple.

“It Can’t Be That Simple”

Every student I’ve worked with has had some degree of resistance to that simple instruction…

Rest naturally without seeking or describing anything.

If you were able to implement that instruction and live that way 24/7, you’d have no need of any further guidance.

But you probably can’t.

Not yet.

I know I couldn’t when I heard it the first time (or the 100th).

So here’s the next step, which will look more familiar to you.

Simple Mindfulness Instructions

This looks like a formal meditation, but the context here is different.

In typical presentations of meditation, you practice to achieve something.

In this presentation, you practice to get free of practising.

You use this distraction-free practice to get familiar with your naturally beneficial, wise, effective state…

Then you drop it.

In other words, this practice is a crutch.

One of my great teachers, Ram Dass, said “do you want to be a meditator or do you want to be free?”

I know which one I wanted.

I’d wanted it since I was a little boy.

This freedom enables me to work tirelessly to bring these teachings to you.

And it will enable you to work tirelessly to do whatever represents your greatest contribution to humanity.

I’m actually detoxing as I write this letter.

I’m experiencing all kinds of symptoms: fatigue, fogginess, pain… But these don’t impact my effectiveness. And they don’t stop me wanting to do this work.

Because a) these symptoms can’t harm awareness, which is where I’m writing from, and b) I’d talk about the content of this letter in any condition. It’s my joy, my passion.

If this sounds as good to you as it does to me then we’re going to be good friends.

Success Story: A.I. Startup Founder, Hasan Kaiyoum

Hasan heard about my cohort course but requested one-to-one coaching instead because:

  1. He didn’t want to take time away from his business to engage with the group
  2. He wanted me to examine his specific issues rather than teaching him on a “one-to-many” basis
  3. He wanted direct contact with me 6 days-per-week

Hasan had been suffering with OCD for 7 years, but had already done some excellent work with a behavioural therapist to reduce his symptoms by 50%.

This had enabled him to get his startup going, but he knew he could still unlock more effectiveness and wellbeing.

Hasan was still struggling:

  • To sustain consistent performance
  • To balance work and life
  • To manage his remaining 50% of OCD symptoms
  • To access flow state on demand

Hasan had invested hundreds of thousands of dollars into his startup already. But he knew he had to maximize his own potential to maximise his ROI—and his impact.

A Pivotal Flip of Perspective

Hasan had experimented with typical meditation instructions before. But he knew he hadn’t reaped the full benefits.

When he read my newsletter ​“3 Steps to Realize Ultimate Wellbeing”​, he saw something different to what other meditation teachers had promised.

In that newsletter, I explained that Hasan didn’t have to carve out long periods of his busy schedule for formal meditation to achieve peak performance. And I explained that he could achieve it instead by walking the path of natural relaxation, acceptance, presence and clarity.

This was what Hasan had been looking for: if he could use his work itself as his mindfulness practice then everything would come together.

No more taking time away from his business to meditate.

No more hoping meditation would magically improve his workflow when he returned to it.

Just clear results, evident in the quality and quantity of his output in every moment.

Big Personal Challenges

Of course, Hasan had tried to achieve this by himself—and this was wise.

If you can achieve perfect peace, clarity and effectiveness by yourself, please let me know. I’d love to hear about your process. (This would make you a rare individual indeed!)

Hasan had been sceptical about the premise of typical meditation, and so he’d struggled to be consistent with it.

He’d been distracted when he’d done that kind of practice, often thinking about the work he could’ve been doing instead.

And he’d struggled to see how he was ever going to find harmony between his work and personal life.

He also faced impostor syndrome, guilt around relaxation, and chronic self-criticism. These were huge obstacles, which were trained into him by culture (as is true for almost all of us).

Hasan had already made the wise decision to seek help. When he found my newsletter he knew he’d found the kind of help he wanted.

Big Personal Results

Hasan hired me and we started talking every day.

🔹 Within 30 minutes, Hasan saw a glimpse of ultimate wellbeing, clarity and effectiveness as his default mode. (And it became obvious that identifying as this awareness would multiply his effectiveness.)

🔹 Within 2 days, we’d flipped Hasan’s perspective on his remaining OCD symptoms. Now they were no longer part of his identity, but more like the weather—coming and going; present, but manageable.

🔹 Within 5 days we’d 10X’d his serotonin and dopamine production (not by using old-school meditation techniques but by integrating his whole being into his work with purpose, presence and clarity).

🔹 Within 1 week we’d unlocked consistent access to flow state and 12-hour workdays.

🔹 Within 2 weeks we’d dissolved 75% of his impostor syndrome, guilt and self-criticism.

🔹 Within 4 weeks his therapist told him he’d conquered OCD. This is an enormous achievement.

Hasan and I continue to speak daily for confirmation, deepening of insight and further enhancement of effectiveness. He is a monumental embodiment of the power of this process, and I’m deeply proud to call him my friend.

I'm Here To Help

Some folks try to move through this practice by trial and error.

Others, like Hasan, want to realize peak performance as swiftly as possible.

If you want to learn more about how I can lead you through this process, ​click here to tell me about your goals and hear back from me within 24 hours.​

Win/win for the win,
dg 💙

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