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DAN KOE

ALEX MATHERS

TAYLIN SIMMONDS

Founder, KorteX
3.5M followers

medium.com top writer
120K followers

BRAND CONSULTANT
79K followers

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"If you want practical strategies to maximize your own well-being, then create a profitable internet business around your passions, interests and curiosities – Goldfield is your guy."

DAN KOE


You and I—and billions of others—were brainwashed into a deep, dark trap.

This trap—this unconscious collective belief—is the reason millions of meditators practice diligently their whole lives but never realize full-blown Awakening.

The worst thing about this trap that it’s invisible. When we’re stuck in it, we’re like a fish who, immersed in water all its life, doesn’t know what ‘wetness’ is. Except ‘wetness’, for us, is what the Buddha called samsara: the realm of ignorance, delusion and suffering…

I spent 30,000 hours studying and practising spirituality to realize what I’m about to tell you in 20 minutes. If you care about being of benefit to yourself and humanity, please give me that long to explain.

My earliest memory is of a profound sense of awe and wonder. I remember contemplating—in a felt way—*why* any of this (life) should be going on. For whatever reason, when self-awareness occurred in my experience, I was able to acknowledge it. I wouldn’t have been able to articulate this to anyone: I was 4 years old! But this acknowledgment created a kind of ‘zoomed out’ perspective from which I could perceive everything else that occurred. Rather than always being totally immersed in what was going on, there was often, instead, a sense of it being really weird that anything should be going on at all. Of course, a huge part of what was going on for me at that time was socialization: traditional parenting and schooling—as it was in the ‘90s—with all its assumptions and beliefs, and with all the rules built upon those assumptions and beliefs.

I was told dozens or maybe even hundreds of times each day that if I did certain things I was ‘good’, and if I did other things I was ‘bad’. Not that my behaviour was good or bad—that’s a very different message. No, I was told that I, myself was good or bad, then praised or punished accordingly. I suspect that sounds familiar…

Of course, socialization has its place: we don’t want children playing in traffic or picking their noses opposite dinner guests. But it also creates and sustains the trap this video is about, which does a particular and severe kind of damage to us all…

When, as children, you and I picked our noses, we were acting on natural impulse. And we couldn’t differentiate that impulse from the one that urged us to give our mother a kiss or share our chocolate with a friend.

Then, when we were told that we were ‘bad’ for following some of those impulses—and when, following that, we were punished—a belief was handed down to us that we were not good enough as we were, and must change ourselves in order to be acceptable.

If you grew up in church, this belief was formalized for you: ‘if you do good things you’ll go to heaven; if you do bad things you’ll go to hell. God is watching when you pick your nose, and he thinks you’re disgusting.’

But this belief is not held only by religious people: religion and culture were pretty much the same thing until 60 years ago, and we’re still suffering the hangover. So even those of us with non-religious parents were trained to believe we were born broken and had to whip ourselves into shape, until we were able to ‘prove our worth’. Only instead of heaven, we were told to prove we were worthy of—

  • Affection
  • Grades
  • College
  • Work
  • Money
  • Housing
  • Marriage
  • Retirement
  • Happiness

We were told that if we didn’t prove our worth, then we’d fall off the bottom rung of the societal ladder. We were told that if we did nothing, we were unworthy of happiness by default.

Of course, no-one says it like that because they’ve never articulated it to themselves. This is an unconscious collective belief. And it doesn’t only make your worldly life hard, but it actually makes it impossible to realize Awakening—because as long as you’re trying to improve or purify a self, you’re reinforcing the very illusion you need to see through!

Now, it’s easy to see why this belief is so common. In a survival situation—when we’re starving, freezing, or defending ourselves—a strong and very useful sense of self kicks in to keep us alive. And, of course, what we now call a ‘survival situation’ was just called ‘life’ for almost every human being who ever lived—from their first steps to their dying breath! But in the modern world, if we’re lucky enough to live in a peaceful territory, we don’t have to think about those things. And now, thanks to this privilege, more and more of us have the opportunity to transcend our animalistic instincts, stop running the individualistic mental/emotional processes that kept our ancestors alive, and Awaken. But if only it were that simple…

Approaching the age of 30, I started exploring spirituality for stress relief. I heard mainstream gurus promising freedom, peace, happiness, etc. It sounded too good to be true, but I kept exploring. I experimented with guided meditations; I read; I listened to dharma talks; I spoke with teachers. But something still didn’t feel quite right. It took 3 years of dedicated study and practice for me to put a finger on this, but eventually I realized something I’d never heard anyone state explicitly—

99% of spiritual teachings promise freedom, but are really still about changing yourself.

They say—or at least imply—things like:

  • ‘Purify your subconscious; work through your buried emotions; release stored trauma’
  • ‘Train yourself to access states of deep concentration and “perfect your awareness”’
  • ‘Apply effort now to realize enlightenment in the future’
  • ‘Cultivate wholesome qualities’
  • ‘Follow this process of gradual spiritual attainment’
  • ‘Go on intensive meditation retreats if you want to make real progress’
  • ‘Abandon your family and ordain as a monk if you want to make really real progress’

Oh look, it’s that unconscious bias again: you’re not good enough as you are; something has to change.

I would discover later that all of that directly contradicts the core tenets of any genuine wisdom teaching. Ingredients like—

  • In your direct experience, the past and future are imaginary
  • There’s no independent, permanent ‘self’ who can attain anything—spiritual or otherwise  
  • All perceivable phenomena, including states of consciousness, come and go and therefore can’t be relied upon
  • Clarity, wisdom and compassion occur naturally—they cannot be contrived
  • If your freedom depends upon anything it is, by definition, not freedom

What I’m talking about here is the biggest bait and switch in history.

First, the world tells you to fix yourself. Second, spiritual teachings promise freedom. Third, spiritual teachings tell you to fix yourself!

Now, to be fair, the kind of ‘fixing’ that mainstream spiritual teachings recommend is, relatively speaking, healthier than workaholism or cosmetic surgery. But it is still based on that same unconscious collective belief that we must, somehow, change ourselves in order to be okay.

When I saw this, I felt betrayed. I’d spent 3 years dedicating every waking moment (and even some sleeping moments) to the pursuit of changing my thoughts and feelings from bad to good. But I realized that, in my gut, I was still operating on that same belief that had been drilled into me as a little boy. I was still locked in the trap.

I could not deny that the practices I’d been doing had been beneficial, but they were not the final solution I was seeking. So I started looking, frantically, for teachings that could reconcile what I’d realized.

I’m pleased to tell you this story has a very happy ending.

I discovered 3 wisdom teachings that have the rare and tremendous power to bring us all out of that nasty trap:

  • Advaita Vedanta (from India)  
  • Zen (from Japan)
  • Dzogchen (from Tibet)

These teachings, each in their own way, encouraged me to explore a new hypothesis: what if I was not born broken and in need of fixing but, rather, I was not ‘born’ at all? What if, instead, all that I take to be ‘me’ is merely a fleeting appearance within a single, indivisible whole, which transcends judgment and is, therefore, inherently perfect just as it is? What if the assumption that anyone needs to fix themselves is just that—an assumption—with no meaning beyond that which we invest into it? And what if it is the simple dropping of that assumption—and, further, all assumptions—that facilitates the releasing of anything that is to be released, thus revealing the Enlightenment I’ve been struggling and striving for?

I decided I had to find out. Now having an alternative, it became clear that I couldn’t possibly test every spiritual practice that was about changing oneself. Hell, even if I landed on the best of the lot I could still wonder about the others! But I could test the great hypothesis of those 3 nondual teachings: I could test what happened if I did as they each recommended, in their own way, and dedicated every moment to the practice of natural rest…

‘Nonduality’ means ‘without boundaries’. To be without boundaries is to realize the innate perfection of everything just as it is—because it is only in separating things out that we can label them as ‘good’ or ’bad’. But realizing nonduality doesn’t mean denying the relative appearance of things as separate: you can still cheer for your favourite team! Rather, it means knowing—experientially, deeply, conclusively—that the apparent separations between things are ultimately illusory; mentally fabricated. Practically, it’s the difference between throwing your beer at an away fan’s head when you lose the game, and appreciating the interdependence of victory and defeat. In this realization, though you may still enjoy healthy competition, there is no sting in defeat. And this extrapolates out across your whole life, until you experience even life itself as a game; no longer the high-stakes drama it once was. But this does not make you apathetic or uncaring! Quite the opposite, in fact…

Good news: the drawing of any boundary is a mental process that you can simply not do. Interpretations, judgments, labels, descriptions are also mental processes that you can simply not do. And since interpretations can be wrong, well—if you’re interested in truth, doesn’t it make sense to drop them?

Drop the belief that you must meditate for decades if you want to ‘get Enlightened’.

Drop the belief that anyone ever can ‘get Enlightened’.

Drop the belief that you will end up a degenerate if you let go.

Drop the belief that you are broken by default.

You are not.

Millions of practitioners who simply got quiet enough to see their true nature realized that they manifest love, compassion and wisdom as naturally as they sneeze or breathe or blink. You are the same. You only believe otherwise precisely because of that deep, dark trap that you were shut in before you could tie your shoelaces. And it’s that belief itself, plus a host of others, that are the whole problem.

Of course, understanding all this intellectually isn’t enough. That deep feeling of brokenness may well continue to arise for a while—even if you get everything I’ve said here. When it does, contemplate the following questions:

  1. Who or what is aware of the feeling of brokenness or inadequacy?
  2. Is that someone or something, itself, broken or inadequate?
  3. Is the feeling permanent, or does it come and go?
  4. If and when it goes, does the someone or something that was aware of it go, too? Or does that someone or something remain, ready to perceive the next thing that comes?
  5. When you recognize that the feeling is just a feeling, just a belief, with no objective basis—does it stay the same or does it change?

As I worked with those questions, I realized not only the emptiness of my belief in my own brokenness, but the emptiness of all beliefs; of all fabricated mental processes.

One by one, each was examined freshly as it arose. And instead of buying in; instead of tumbling down familiar rabbit holes of thought; instead of retelling the stories I’d told myself for 30 years, I simply rested as the awareness that is the essence, the ground, the underlying basis of those mental processes. The more I did this, the less they seemed like solid, meaningful things with the power to make me think more thoughts; feel more feelings in reaction—and more like smoke in the breeze or ripples in water. Vividly apparent, as the Tibetans say! But fleeting, transient, impermanent. And even I, myself, and everything I’d ever taken myself to be was seen to belong to this same category.

Finally, even the notion of awareness as some ‘thing’ itself dissolved. The idea of subject/object relativity became absurd. Everything became easy; playful; spontaneous; delightful. And I found the relief, the freedom I’d been seeking for 30 years. I’d returned to that ‘zoomed out’ perspective I’d spontaneously glimpsed as a 4-year-old boy—only now with the benefit of wisdom. Wisdom that would prevent anyone or anything from limiting or trapping me ever again.

Practically, this realization had profound benefit. The activity of my life stopped being about protecting, improving or furthering myself and started being about allowing natural, spontaneous mutual benefit to unfold. I met my wife and entered into a blissful and supportive marriage; I started teaching what I’d realized publicly and collaborating with students to create enormous positive change in their own lives. These changes are usually intangible, but occasionally someone turns these changes toward great worldly success—one of my students, Eric, just persevered through months of slow business only to then make $100,000 of sales in a single month.

If what I’ve said here makes even the slightest sense to you, friend, it has the power to reveal for you what it revealed for me and my students. But don’t take my word for it! Investigate! Experiment! See for yourself! And be sure to tell me what you find in a comment.

With love from my sofa,
Dan💙

P.S. If you want to find out where you're at in this whole picture, take my 1-minute quiz. I'll tell you your current 'mindfulness level', and how to get to the next one. And, if you like, I'll reach out to you via email to continue the conversation.

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1 in 2 people will develop a mental health disorder in their lifetime. You do NOT want to end up on the wrong side of that statistic. Here's a simple process for keeping yourself in control and off the psych ward.

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How to Get, Have, and Be Anything You Want

(Without Even Trying)

Since 2017 I've married the woman of my dreams, 5X'd my income and tripled my energy. But no-one in my own culture could've told me how to do so. I had to look elsewhere. Let me save you 7 years and give you the solution right here...

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5 Relationship Tips From a Guy Who Married a Psychologist

(Twice!)

In 2016 I was needy as hell, which was quite a turnoff for the ladies. But by the time I took my wife on our first date in 2019 I was 100% self-validated. Here's what I learned in those 3 years...

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How to Delete The 6 Mind Viruses That Keep You Poor, Sick & Miserable

(In Just 12 Weeks)

I get up at 5, do creative work for 4-8 hours, develop new ways to help people, share my ideas, go to the gym, coach, talk to my audience and other creators, have dinner with my wife, study, read, go to bed, then get up and do it all again. 7 days a week. I’m effectively retired because I’d be doing this same routine if i were already a billionaire. But this was only possible once I did what i’m going to share with you here…

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How I Meditated My Way to Freetirement at 36

(Retirement Is For Losers)

Imagine i approach you right now and say i want 40 hours of your life every week for 47 years. If you make it to the end of those 47 years I’ll set you free. Any wear and tear on your body, mind and spirit is forfeit. I won’t guarantee you’ll make it to the finish line. Nor will i guarantee how long you’ll live into your freedom. Sound like a good deal? No? Ok, here's a better offer...

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How to Earn More Money By Relaxing

(Why Hustling Is No Longer Optimal)

The most harmful belief in work culture is that simple effort is the magic spell for earning more money. This is harmful not only because it builds up heart attack levels of stress… but because it doesn’t f¥cking work—not in the 21st century. Here's the better way to boost your income (without busting your balls)...

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3 Lessons on Happiness From a Senior Monk

(And How They Saved Me From Depression)

i spent the whole of my 20’s in chronic pain. and the solutions i was trying were digging me into a pit of depression. 29,366 hours of mindfulness later, things are pretty f¥cking different. Here are the 3 best lessons I learned on happiness from my ~300 hours in one-to-one conversation with a senior monk.

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How to Release Trauma In Meditation

(Heal Your Inner Child)

I grew up terrified of sex. But millennial British culture told me i had to get as much of it as I could (and more). So for 15 years I tried everything to get laid—for all the wrong reasons. Much later, in deep meditation, I had an encounter with my inner child that put everything right. 2 weeks later, I met the woman who would become my wife. Here's what I did to make myself ready for her.

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How to 48X Your Meditation in 4 Weeks

(Without Going On Retreat)

The average meditator aims for 15 mindful minutes per day. So what about the other 945? If you really want true happiness, you're going to have to learn to be present in EVERY moment. Good news: this isn't as hard as it sounds. Let me explain...

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10 Mindfulness Success Stories

(For The Doubters & Procrastinators)

If mindfulness feels like a chore you're doing it wrong. You need proper motivation. And nothing is better motivation than a good success story. So here's 10...

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Here's Why You Need "Spiritual Practice"

(It's Simpler Than You Think)

I have a student who feels free and easy for a while but then falls back into a familiar mental trap. If this sounds like you, we need to make sure you're clear on what spiritual practice is, what it can do for you, and how to proceed with it (so you're not just going round in circles).

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1 Step to Instant Enlightenment

(The Direct Path to Effortless Wellbeing)

You don't have to meditate for years. You don't have to develop wholesome qualities. You don't have to contemplate the nature of reality. All you have to do is recognize what's already true. Here's how...

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Do This When You're Stuck In Life Or Business

(7 Steps to Finding Your Perfect Mentor)

Without the guidance i’ve received throughout my life i’d be a drunk, broke, fat, lazy mess. Intelligent co-operation is the unique edge of our species, and nowhere is this more obvious than in our ability to learn from one another. if you’ve never had a mentor, you're WAY behind where you could be in life. But it’s not too late. Here's how to get the guidance you need, step-by-step...

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How to Perform Like The Top .1%

(Without Beating Yourself Up)

Millions of people squeeze a 20-minute meditation into their morning routine, then hope it’ll sustain their performance throughout the day. They may as well believe in magic. Here's how to GUARANTEE consistent peak performance (without hustling yourself into burnout).

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3 Steps to Realize Ultimate Wellbeing

(The Simplest Way to Ditch Your Emotional Baggage)

Most people overcomplicate spiritual awakening. But in the 21st century, we're finally able to cross-reference wisdom from different cultures, ditch the baggage, apply modern science and get down to what really works. Follow these 3 steps to cut the cr^p and ditch your anxiety, depression and self-hatred for good.

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The Biggest Challenge In My Spiritual Journey

(Save a Year by Skipping This)

If you've ever been confused about which spiritual practice to commit to, you're not alone. I spent a whole f¥cking YEAR looping on this. But the solution was right under my nose the whole time. Let me give it to you right now (and save you a lot of headaches)...

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How to Make Friends & Enjoy Win/Win Arrangements

(Without Even Trying)

Everything great that humans have achieved has been achieved by teamwork. Unfortunately, many people struggle to unlock their true friend-making potential because of insecurity, doubt and anxiety. Here's a simple 3-step process you can use to delete your fears and start getting all the benefits of collaboration.

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How to Stop Wasting Your Time In Meditation

(7 Insights to Save You 1000 Hours of Practice)

Over 8 years, I spent 29,366 hours experimenting with every mindfulness technique available. I checked my results with a senior monk and a neuropsychologist. Want to know a secret? Meditation isn’t necessary. Contemplate these 7 insights. If you understand them, you can save yourself a lot of time.

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How to Avoid The #1 Cause of Stress

(3 Steps to Avoid Early Death)

A 2012 study by NHS Scotland found that "psychological distress is associated with increased risk of mortality from several major causes." It's proven: stress is literally a matter of life or death. Here's how to get out of the trap (and stay out).

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How to Get What You Want In Life

(3 Steps to Stop Feeling Lost)

Unless you know what you want, it’s impossible to get it. Sounds obvious, but you’d be amazed how many of my 1,000+ one-to-one students have been confused on this subject. Here's how to find your north star and get on the road to a life of wealth, freedom, love and inspiration.

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How To Attract Your Perfect Life-Partner

(Avoid the #1 Killer of Attraction)

A strong romantic partnership is the ultimate team. Sadly, most people never even meet their perfect partner—let alone attract them and make them happy for a lifetime. Here's how to make sure you don't miss out on the most significant relationship you'll ever have.

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How to Maintain Healthy Social Boundaries

(The Power of Saying No)

The main reason you struggle to say "no" is fear of what will happen if you do. But have you ever seen things going badly for someone who has their boundaries dialled in? Me neither. Here's how to value your time properly and take it back (before you run out of it altogether)...

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