Not a subscriber?

Join 1,000+ readers using awakening as the foundation of their purpose-based business:

Subscription received. If you don't get your confirmation email, check your spam folder. Still nothing? Email dan [at] dangoldfield [dot] com and I'll add you manually 💙
Tech fail 😑 Please try again or email dan [at] dangoldfield [dot] com and I'll subscribe you manually.

DAN KOE

ALEX MATHERS

TAYLIN SIMMONDS

Founder, KorteX
3.5M followers

medium.com top writer
120K followers

BRAND CONSULTANT
79K followers

★★★★★

★★★★★

★★★★★

★★★★★

"If you want practical strategies to maximize your own well-being, then create a profitable internet business around your passions, interests and curiosities – Goldfield is your guy."

DAN KOE

Table of Contents

I only ever work with clients who are:

  • Committed to working on themselves
  • Eager to learn exactly what I teach
  • Considering how they can best serve others
  • Someone I’d get on really well with in any circumstance
  • Able to afford my fees (which range from $300 to $30,000)

And they’re mostly:

  • Established in their existing profession
  • Advanced in their own spiritual practice
  • Ready to begin a one-person, purpose-based internet business

And the best thing is they just show up in my inbox ready to get to work!

This makes my life a dream.

I look forward to every coaching call I host.

They regularly go beyond the 1-hour mark to 90 minutes because the conversation is so good.

And I end them feeling great because I know I fulfilled my deepest purpose.

If this sounds like a lifestyle you want, I have good news for you: I’m going to tell you exactly how to get it.

Once I knew what to do it took me just 5 months to go from my old life of compromise, fatigue and selling my time for money…

To my new life of passion, purpose and profit.

And you can do this too if you use my secret weapon, which we’ll get into below. But first I have to tell you about…

What Everyone Gets Wrong About Internet Business

Scamming

Before I bought my first course online I thought every single one was a scam… just because it was sold on the internet.

I never stopped to reason that out.

It was just an unconscious bias.

I knew people got scammed on the internet and that it was, in theory, easier to scam someone online than it was to scam someone in person.

On the one hand, my opting out entirely meant I definitely wouldn’t get scammed.

But on the other hand, it meant I missed out on any and all potential value I could have gotten from educational products sold through the internet.

So I stayed in the dark.

I knew people were making a lot of money and a lot of impact online. But I figured it was a dark art and there was no way of ordinary people learning how it worked.

So I stayed in my old business that I’d already far outgrown.

And I kept earning terrible money and doing only a fraction of the good I could’ve been doing in the world.

Niching

Everyone thinks you have to choose a niche to do business online, like:

  • “Money management coaching for millenials”
  • “Graphic design for realtors”
  • “Email marketing for halal butchers with over 50 years in the industry”

Yes, some advice will tell you to get that specific.

I spent years considering what my niche might be, what my ideal “customer avatar” might be.

None of it led me anywhere.

See, this kind of advice is all good for traditional business, but traditional business is not the best move for you or me.

We’re going to be doing something else entirely, which we’ll get into below.

Lead Generation

If you’re going to do business you need customers, right?

And if you’re going to have customers you have to find them, right?

Wrong.

Well, not wrong if, again, you’re running a traditional business.

But there’s a whole other way of doing things.

It’s easier.

It’s faster.

It’s built to bring you only the kinds of clients I mentioned at the top of this post.

What a Select Few People Get Right About Internet Business

The Internet is Just Another Marketplace

I’ve written about this before so feel free to skip this section if you’re familiar with the idea.

Once I’d been involved in the digital marketplace a while I saw that it’s really no different to any other.

Farmers take their carrots to the farmer’s market.

Ordinary people take their knowledge to the digital market.

But wait, what about the scammers?

Consumer Radar

When the internet was young it may have been easier to fool people, but consumers are now incredibly sceptical (as they should be).

The number one desire among consumers regarding who they buy from is authenticity. And it’s easy to measure.

Anyone can script an ad and throw it up with a link to a flashy sales page. They may catch a few buyers, but they’ll get less now than ever. In fact, no-one among the tens of thousands I’ve met online in the now-sophisticated self-improvement space would buy from this kind of outreach campaign.

When I was considering my first online course, I watched the provider, Dan Koe, for months.

I saw that his ideas, principles and presentation were consistent over time. He put in the work with his content to convince me that he was who he said he was. That he stood for what he said he stood for. That he walked his talk.

So when it came time to punch in my credit card, I felt confident that I was going to get what he promised. And boy, did I!

Dan showed me that there’s a whole side of internet business flying the flag for providing genuine value to consumers. And that in the age of social media, where word of mouth can spread like wildfire, providing that value is the best advertising money can’t buy.

And besides, how many scammers are there in the world, really?

We tend to hear about fraud because it makes for good news. But most people are kind-hearted, compassionate, and co-operative. Most people want to make a positive impact on the world, not a negative one.

So it’s good to be sceptical. But old me could’ve absorbed a lot of value from online education much sooner if he’d stopped to think about the actual likelihood of getting ripped off.

I actually ended up working with Dan to educate other aspiring businesspeople inside his university-level course. This is a demonstration of the kinds of high-level opportunities that are available online once you dive in.

“You Are The Niche”

This is one of Dan’s most powerful ideas, and it’s a huge part of what got me to $10K a month.

You don’t have to choose a niche because your unique blend of knowledge, expertise, passions and curiosities is a niche.

It doesn’t feel like a niche because it’s kind of invisible to you until we bring it out and shine a light on it. It’s just you. Not some chopped-off or filtered part of you but all of you.

Now, if you’re like most people you’ll be thinking “but why would anyone be interested in me? Why would anyone be interested in my childhood trauma or my amateur music skills or what I learned doing web design for that B-list celebrity?”

But this is precisely what people are interested in.

Consider the content you consume online.

Do you watch, read or listen to content from “Wordpress Plugins Weekly” or do you prefer stuff from real people?

I wonder: why did you subscribe to receive this email? It’s almost certainly because you resonate with me and my ideas. But that resonance can only take place when I share openly and honestly, from my heart, to give you the opportunity to connect with me as if we were at the bar.

And if you need a service I offer, are you more likely to buy from me or a random ad that pops up on your facebook?

This is the kind of trust that only a personal brand can build.

Because a personal brand is precisely the gut-level sense of you that people have after consuming your content.

By putting out content that honestly represents me and what I stand for—by being vulnerable and candid and polarizing—I’ve attracted my tribe. Over 20,000 people hear from me regularly across social platforms, and a few of them decide they want more help from me than they can get from my free output.

So they get in touch, we talk a bit in the dm’s, we get on a call, we figure out what they really need help with and whether I’m the man for that particular job.

Then, if I am, they pay for a coaching package and we start working together—often the very next day.

I’ve been blown away by how easy this has all been. So I’m here to assure you that it can be that easy for you, too. And tell you exactly how to get started…

How to Make Dream Clients Come to You

STEP 1: Post content that demonstrates how you solved the biggest problems in your own life

Businesses are built on problems and solutions.

This has been true since before “business” was even a word.

It’s how civilization became viable.

But of course, we needed technology in order to specialize.

In 2024 we have enough tech that I can sit here and write about mindfulness and online business all day. Mad, right?

And you can sit there and write about what you can help people with.

A great place to start would be to insert your own story into the format I used here:


Or here:


Or here:

If you don’t have an X account yet—or you really don’t know what to write about—check out my 240 baby steps to freetirement article.

STEP 2: Be your own algorithm

Content creators who complain about social media algorithms outnumber those who don’t 99 to 1.

I’m kidding, I don’t know what the numbers are (no-one would study that sh!t).

But what I do know is that complaining about the algorithm only ever hurts a creator. Posting about how they’re not getting followers is never a good look.

Good news: we can hack the process with something you’ve already been doing your whole life: making friends.

Friends are the ultimate social media growth hack.

And most creators are cool as f¥ck, so you’ll want to know them anyway.

Once you do, you can make loose or tight arrangements to share one another’s content and BOOM—the algorithm ceases to matter.

STEP 3: Watch for people in the comments who look like they need your help

As you start to get some eyes on your content, people who need the kind of help you can provide will show up.

Copy the link to their comment and paste it into a DM.

STEP 4: Talk to them

Continue the conversation naturally, but be sure to mention that you solved the problem they’re having yourself. Don’t be humble, be factual. If they don’t want to solve their problem they’re super f¥cking weird.

Ask about what they’ve tried so far to fix the issue themselves. Then, if what you did to fix it in your life is different—and appropriate…

STEP 5: Guide them through your solution (for free)

If you have coaching/teaching experience you could jump into charging fees right away, but if you’re new to all this then I strongly recommend just helping people as a good deed first.

I taught mindfulness for free and for donations for 2 years before I ever charged a penny for it. And I’d already been teaching people to play drums for 20 years at that point.

Doing the work for free takes the pressure off you and keeps things casual. You’re free to adjust as you go, figure things out, and ask for feedback along the way (highly recommended).

STEP 7: Get a testimonial

Assuming your solution works for your client, ask them to talk about that on a quick video. Most people are comfortable with this these days. If they’re super camera-shy, a text testimonial will do. But text is WAY less valuable than video here—your future clients want to look into the eyes of your current ones and hear what they think.

A lot of people feel they’re being selfish when they ask for a testimonial.

“I’m supposed to be doing stuff for the client, right? They’re not supposed to be doing stuff for me!”

They’re not doing this for you. At least not entirely. They’re really doing it for all the other people out there who need the solution they just got.

STEP 8: Repeat

Keep posting, networking and helping people until you have 5 video testimonials.

Whack these up on a simple landing page, then…

STEP 9: Price appropriately

Ask ChatGPT what the going rate is for the kind of service you’re providing.

STEP 10: Sell

Do everything exactly the same, but now on calls with potential clients, toward the end of the conversation, tell them about the price of your service.

This isn’t a post about sales and I’m no expert in that anyway. But I don’t need to be. Because the people who become my clients are so heavily pre-selected that 95% of them sign up.

I sold my first mindfulness session for $149 in the beginning of 2022. I now sell sessions for $300 and I’ve still yet to encounter anyone having an issue with price. This is for one important reason: my clients feel the solution I’m here to give them is worth more than $300.

Simple, right?

Should you hit a wall here and get 20 no’s in a row, you need to do one of two things:

  1. Study how to demonstrate the value of your solution in your content
  2. Lower your price

Both are easy to do.

STEP 11: Repeat

This simple process can potentially scale your income infinitely. I’m at $10K a month and climbing.

Of course, there’s more detail to every step. I could publish a thesis on how to write short-form posts alone. Maybe I will! But for now, that information is all out there for free.

If you want me to bring it all together and personalize it for you—or if you need help with any of the individual steps I’ve listed in this post—click here to tell me about your goals and I'll get back to you within 24 hours.

Win/win for the win,
dg <3

share this article:

Social Share

Enjoyed this post? Click here to subscribe and get the next one delivered straight to your inbox.

Previous Issues of
The Freetirement Files

How to Escape Wage Slavery

(In 5-12 months)

You already have $100,000 worth of knowledge in your head. You just need to learn how to transmit it to people. Then you can quit your unfulfilling “time-for-money” work and join me in the Freetirement gang. Here's how...

Continue reading →

How I Earn $10K/mo Teaching Spirituality

(My Exact System)

2 out of 3 millennials have nothing saved for retirement. Yet everyone feels they need $1.8 million to retire comfortably. If that makes you think you’d better stop buying lunch out, you’re still playing a rigged game. In this post I’m going to show you how to play a better one...

Continue reading →

How I Made $100K on X

(And How You Can Too)

In March 2023 I was a broke music teacher. But since then I’ve earned more money than I thought I ever would… while compromising less. Here's the full timeline of how I did it—and a full guide on how to start your own profitable purpose-based business.

Continue reading →

How to Make Peace With Death

(And Use It to Enhance Your Life)

The leaves fall from the trees in autumn, but we don’t rush around trying to stick them back on.Yet when it comes to our own death, we feel that it’s somehow wrong. One of the main purposes of spiritual practice is to make peace with death. Let’s do a little contemplation together right now.

Continue reading →

Turn Your Problems Into Profits

(How to Give People What They Need)

For 250 years a lot of businesses didn’t give a damn about helping their customers. But since the internet went mainstream, things have been changing. For your one-person business to succeed, you must solve actual problems people are dealing with right now. Let me tell you how...

Continue reading →

Create Your Own Dream Clients

(With Zero Sales Tactics)

For 20 years I believed financial success was reserved for people who were willing to sacrifice their integrity. Now I know you can have the best of both worlds. But most people never learn what I’m about to teach you—and so live their whole lives at the mercy of other people’s decisions...

Continue reading →

How to Win on Social Media

(Escape the Rat Race)

42% of solo business owners earn over $50,000 per year. And "solopreneurs", as a group, contribute a total of $1.3 trillion to the U.S. economy annually—with zero employees. Clearly, starting an online business is no longer an unsafe bet. Here's how to build the foundation of your own...

Continue reading →

How to Create Your Ideal Future

(Without a Vision You're Lost)

‍One of society’s greatest lies is that employment is stable. And one of society’s greatest blind spots is that the same technologies which are disrupting the workforce can enable you to create your own stability (from your couch). Here's how...

Continue reading →

10 Mindful Money Megahacks

(Delete Beliefs that Keep You Poor)

I was broke till I was 36. Then finally I found a way to earn money without sacrificing my wellbeing and integrity. Here are the 10 mindset shifts that made it possible.

Continue reading →

Mindful Money-Getting In 8 Steps

(How to Make Your Work A Spiritual Practice)

If you can't earn enough money, it's because you're not spiritual enough. And please don't listen to anyone who tells you that money will disrupt your spiritual practice. Money can't do that—it's just paper and metal. But what it can do is enable great benefit in the world. Here's how...

Continue reading →

How to Stop Killing Your Better Self

(The 5 Self-Help Non-Negotiables)

It's never been easier to settle for an average life. But this makes the winnings that much greater for those who rise up. Learn the 12 problems self-helpers are trying to overcome, the 6 problems with the most extreme solution, and the 5 non-negotiables that'll finally get you to your fullest potential.

Continue reading →

How to Make Dream Clients Come to You

(Without Spending a Single Dollar On Ads)

I look forward to every coaching call I host. Once I knew how to create my dream career it took just 5 months to go from my old life of compromise, fatigue, and selling my time for money... to my new life of passion, purpose and profit. You can make this shift too.

Continue reading →

The Self-Help Cheat Code

(How to Get Actual Results)

$7.52 billion: the current valuation of the self-help publishing industry. Yet only 3% of readers apply what they learn. It's clear: the answer you're looking for is not in the next bestseller. Here's how to get out of the trap.

Continue reading →

How to Make a Living on Social Media

(The Zero-Follower Money Method)

Everyone thinks you need 100,000 followers to make money online. Bullsh!t.There are people with over a million followers making no money. And there are people with 3000 followers doing $10K months (I achieved the latter myself). Here's the quick & dirty way to make it happen.

Continue reading →

The FIRST Thing to do About Any Problem

(How to Struggle Less)

"If you want good things in life, you have to suffer for them." That's what traditional schooling and parenting taught us, anyway. But the highest achievers of the East have been doing things differently for thousands of years. Here's their secret...

Continue reading →

How to Profit From Your Problems

(In 13 Little Steps)

some people never solve their problems. most people solve their problems without thinking about how their solution could be shared with others. but in the "freetirement" economy, we can do better...

Continue reading →

How to Earn Money Helping People

(3 Steps to Your Ideal Future)

People pay me $300 per session for coaching. They pay me this much because I help them solve problems that are costing them more than that. But over the past 6 months people have started asking me to help them with a different problem: they want to know how to help people like I do (so they can quit that job they hate). Here's what I tell them...

Continue reading →

How to Stop Beating Yourself Up

(The Sustainable Way to Motivate Yourself)

You can’t force motivation. The more you try, the more it escapes you. So after 30 years trying to whip myself into shape, I experimented with going the other way. Here's how I 100X'd my motivation (without hustling).

Continue reading →

The One Question You Must Answer

(Before You Can Find True Happiness)

I contemplated this question for a whole year. But it was worth the wait, because once i had my answer, everything changed: I became happier than i ever thought possible, married the love of my life, and transitioned out of my old "time-for-money" business into my new "expertise-for-money" mission. Let me accelerate the process for you.

Continue reading →

How to "Freetire" Yourself

(Without Leaving Your Sofa)

Solopreneurs made $5 TRILLION in 2023. 0.00002% of that will make you a millionaire. Here's how to start your own internet business (with zero experience or capital).

Continue reading →

The Real Reason You Can't Stick to Anything

(Why New Year's Resolutions Don't Work)

Only 1 in 100 people will take their new year’s resolution all the way to december. ​So why does everyone keep trying? Because no-one knows about the better option. Here it is...

Continue reading →

How to Stop Working Too Hard

(And Earn MORE Money)

55% of U.S. employees failed to take all their paid time off in 2023.​ They may as well be walking to the ATM, drawing out days' worth of pay and sliding it into their employer's wallet. Don't spend the rest of your life in this trap. Here's how to wriggle out of it...

Continue reading →

How to Get the Ultimate Perspective on Yourself

(Let Go of Your Emotional Baggage)

The way you see things determines your entire reality. So of course it's pretty damn important how you see yourself. In this guided meditation i'm going to lead you through a brief study of the breath, the body, the emotions and the thoughts. Then, finally, we'll relax into the ultimate perspective on all of them, enabling you to let them go and be free.

Continue reading →

How to Take Back Control of Your Life

(In Just 3 Weeks)

1 in 2 people will develop a mental health disorder in their lifetime. You do NOT want to end up on the wrong side of that statistic. Here's a simple process for keeping yourself in control and off the psych ward.

Continue reading →

How to Get, Have, and Be Anything You Want

(Without Even Trying)

Since 2017 I've married the woman of my dreams, 5X'd my income and tripled my energy. But no-one in my own culture could've told me how to do so. I had to look elsewhere. Let me save you 7 years and give you the solution right here...

Continue reading →

5 Relationship Tips From a Guy Who Married a Psychologist

(Twice!)

In 2016 I was needy as hell, which was quite a turnoff for the ladies. But by the time I took my wife on our first date in 2019 I was 100% self-validated. Here's what I learned in those 3 years...

Continue reading →

How to Delete The 6 Mind Viruses That Keep You Poor, Sick & Miserable

(In Just 12 Weeks)

I get up at 5, do creative work for 4-8 hours, develop new ways to help people, share my ideas, go to the gym, coach, talk to my audience and other creators, have dinner with my wife, study, read, go to bed, then get up and do it all again. 7 days a week. I’m effectively retired because I’d be doing this same routine if i were already a billionaire. But this was only possible once I did what i’m going to share with you here…

Continue reading →

How I Meditated My Way to Freetirement at 36

(Retirement Is For Losers)

Imagine i approach you right now and say i want 40 hours of your life every week for 47 years. If you make it to the end of those 47 years I’ll set you free. Any wear and tear on your body, mind and spirit is forfeit. I won’t guarantee you’ll make it to the finish line. Nor will i guarantee how long you’ll live into your freedom. Sound like a good deal? No? Ok, here's a better offer...

Continue reading →

How to Earn More Money By Relaxing

(Why Hustling Is No Longer Optimal)

The most harmful belief in work culture is that simple effort is the magic spell for earning more money. This is harmful not only because it builds up heart attack levels of stress… but because it doesn’t f¥cking work—not in the 21st century. Here's the better way to boost your income (without busting your balls)...

Continue reading →

3 Lessons on Happiness From a Senior Monk

(And How They Saved Me From Depression)

i spent the whole of my 20’s in chronic pain. and the solutions i was trying were digging me into a pit of depression. 29,366 hours of mindfulness later, things are pretty f¥cking different. Here are the 3 best lessons I learned on happiness from my ~300 hours in one-to-one conversation with a senior monk.

Continue reading →

How to Release Trauma In Meditation

(Heal Your Inner Child)

I grew up terrified of sex. But millennial British culture told me i had to get as much of it as I could (and more). So for 15 years I tried everything to get laid—for all the wrong reasons. Much later, in deep meditation, I had an encounter with my inner child that put everything right. 2 weeks later, I met the woman who would become my wife. Here's what I did to make myself ready for her.

Continue reading →

How to 48X Your Meditation in 4 Weeks

(Without Going On Retreat)

The average meditator aims for 15 mindful minutes per day. So what about the other 945? If you really want true happiness, you're going to have to learn to be present in EVERY moment. Good news: this isn't as hard as it sounds. Let me explain...

Continue reading →

10 Mindfulness Success Stories

(For The Doubters & Procrastinators)

If mindfulness feels like a chore you're doing it wrong. You need proper motivation. And nothing is better motivation than a good success story. So here's 10...

Continue reading →

Here's Why You Need "Spiritual Practice"

(It's Simpler Than You Think)

I have a student who feels free and easy for a while but then falls back into a familiar mental trap. If this sounds like you, we need to make sure you're clear on what spiritual practice is, what it can do for you, and how to proceed with it (so you're not just going round in circles).

Continue reading →

1 Step to Instant Enlightenment

(The Direct Path to Effortless Wellbeing)

You don't have to meditate for years. You don't have to develop wholesome qualities. You don't have to contemplate the nature of reality. All you have to do is recognize what's already true. Here's how...

Continue reading →

Do This When You're Stuck In Life Or Business

(7 Steps to Finding Your Perfect Mentor)

Without the guidance i’ve received throughout my life i’d be a drunk, broke, fat, lazy mess. Intelligent co-operation is the unique edge of our species, and nowhere is this more obvious than in our ability to learn from one another. if you’ve never had a mentor, you're WAY behind where you could be in life. But it’s not too late. Here's how to get the guidance you need, step-by-step...

Continue reading →

How to Perform Like The Top .1%

(Without Beating Yourself Up)

Millions of people squeeze a 20-minute meditation into their morning routine, then hope it’ll sustain their performance throughout the day. They may as well believe in magic. Here's how to GUARANTEE consistent peak performance (without hustling yourself into burnout).

Continue reading →

3 Steps to Realize Ultimate Wellbeing

(The Simplest Way to Ditch Your Emotional Baggage)

Most people overcomplicate spiritual awakening. But in the 21st century, we're finally able to cross-reference wisdom from different cultures, ditch the baggage, apply modern science and get down to what really works. Follow these 3 steps to cut the cr^p and ditch your anxiety, depression and self-hatred for good.

Continue reading →

The Biggest Challenge In My Spiritual Journey

(Save a Year by Skipping This)

If you've ever been confused about which spiritual practice to commit to, you're not alone. I spent a whole f¥cking YEAR looping on this. But the solution was right under my nose the whole time. Let me give it to you right now (and save you a lot of headaches)...

Continue reading →

How to Make Friends & Enjoy Win/Win Arrangements

(Without Even Trying)

Everything great that humans have achieved has been achieved by teamwork. Unfortunately, many people struggle to unlock their true friend-making potential because of insecurity, doubt and anxiety. Here's a simple 3-step process you can use to delete your fears and start getting all the benefits of collaboration.

Continue reading →

How to Stop Wasting Your Time In Meditation

(7 Insights to Save You 1000 Hours of Practice)

Over 8 years, I spent 29,366 hours experimenting with every mindfulness technique available. I checked my results with a senior monk and a neuropsychologist. Want to know a secret? Meditation isn’t necessary. Contemplate these 7 insights. If you understand them, you can save yourself a lot of time.

Continue reading →

How to Avoid The #1 Cause of Stress

(3 Steps to Avoid Early Death)

A 2012 study by NHS Scotland found that "psychological distress is associated with increased risk of mortality from several major causes." It's proven: stress is literally a matter of life or death. Here's how to get out of the trap (and stay out).

Continue reading →

How to Get What You Want In Life

(3 Steps to Stop Feeling Lost)

Unless you know what you want, it’s impossible to get it. Sounds obvious, but you’d be amazed how many of my 1,000+ one-to-one students have been confused on this subject. Here's how to find your north star and get on the road to a life of wealth, freedom, love and inspiration.

Continue reading →

How To Attract Your Perfect Life-Partner

(Avoid the #1 Killer of Attraction)

A strong romantic partnership is the ultimate team. Sadly, most people never even meet their perfect partner—let alone attract them and make them happy for a lifetime. Here's how to make sure you don't miss out on the most significant relationship you'll ever have.

Continue reading →

How to Maintain Healthy Social Boundaries

(The Power of Saying No)

The main reason you struggle to say "no" is fear of what will happen if you do. But have you ever seen things going badly for someone who has their boundaries dialled in? Me neither. Here's how to value your time properly and take it back (before you run out of it altogether)...

Continue reading →